Using custom printed t shirts as advertising to increase your business profits

In the world of today, you will be hard pressed to find someone to argue that advertising is ineffective. The evidence is all around. We are bombarded with advertisements telling us how we need to have each and every product. Have you ever stopped and wondered why? The answer of course is because it works. Multinationals don’t spend millions every year to lose money, on the contrary big companies spend money because their Harvard MBA accountants tell them that they end up way ahead. The truth is that if you are not advertising you and your business are probably missing out. At this point a number of people are probably thinking one of two things: I can’t afford to advertise for a short time and have only a few people see my ad, or they feel energized and want to take the big step and invest. The truth is you don’t need to spend a prodigious fortune to have an effective advertising campaign. As a t-shirt screen printer, I have seen people spend modest amounts of money on a creative t-shirt that they then use as the core of their campaign. This seems like a naпve attempt at advertising, but the truth is that many of my customers have told me that it is their most effective form. Think about it. Most advertisements are around for a month tops. T-shirts last for at least a few years. The people that wear them walk around and expose your business to a myriad of people every time it is worn. This translates into long term, inexpensive, effective advertising for your business. This type of personalized advertising’s effectiveness can best be seen when compared to some of the more traditional forms. Phone books for example are being used less and less as the internet continues to establish itself evermore resolutely in both business and personal lives. Search engines are a great way to go but require time and money, and lots of both. To make it high on the sponsored links could mean paying dollars per click. The natural listings require you to pour money and time into development. I can tell you right now that anyone who is a number one on Google dedicated much more time and money than anyone who ever bought t-shirts did. Television, radio, and newspaper can get you companies name out there, but they can be very expensive, short lived, and even to an extent ineffective. If your costumers don’t or hear the ads then you have wasted a hefty sum of money. T-shits on the other hand are inexpensive. They don’t require the hassle and time that many other forms of advertising do. Plus they have far great longevity and will walk themselves right to potential customers. An effective t-shirt campaign can take nothing more than a good design, something at least my company helps with for free, and giving them away to your friends, customers, or even strangers. From personal experience I have seen the effectiveness of this time and time again. I have the advantage of seeing these t-shirts go from idea to ad, and much to my chagrin, I often get the enjoyment of seeing people I have never met wear them. I see the advertisements around, so I know that they are effective at getting seen. Your business could benefit greatly from advertising. Perhaps you have already considered expanding your business or your business’s advertising, or perhaps this essay has given you some motivation. In either case I urge you to consider using custom printed t-shirts in your next ad campaign.

Promotional products vs print advertising

PROLINEPROMO PROLINEPROMO Print advertising vs. Promotional Product advertising has many different characteristics. PRINT ADS will only carry the life of the ad and are not considered effective advertising. Only effective on a repetitive basis. We have made a comparison of the 2 different types of advertising to attract customers for your business. Take a careful look. PROMOTIONAL PRODUCTS PRINT ADVERTISING. Very effective per cost Not very cost effective. The bigger the ad the more it costs Average life of a product is 6-12 months or longer Average life of an ad is only the time its run. Constant advertising always front of your customer Customers only see it once. Small ads are ineffective. Product may be past to another customer Customer most likely won't pass on a print ad. Customers need to see you an average of 7 times Customers only see it once Average life of a product is 6-12 months or longer There is no life to a print ad. Advertising can actually multiply Print advertising doesn't create a multiplying effect Helps customers customize there ad campaigns You can only customize to the extend of a piece of paper Connects your customers to a unique memorable way. Not very unique. Only unique stated with words A greater selection of advertising forms Not a wide selection. Different paper different sizes and colors Convenience of your info in front of your customers Business cards are only convenient form then get tossed away millions of advertising products to choose from. Very limited to what you can put on paper. With 1000 product you can reach 1000 customers Very expensive for multiple advertising ads, poor retention Now you can't really argue these points. They are fact… Do you want to spend hundreds of dollars that are run once and then thrown away. Most people are not going to cut your print ad out and then carry it with them all day, pull it out and look at it 3-5 times a day . With Promotional product they will do this. Your product will be used by them everyday. Thus your name is in front of them everyday. We have NO OVERHEAD. This allows us to pass those savings on to our customers!! If you are new to Promotional Product Advertising and are not sure what will work for you or your business. Please feel free to contact me. I will help you develop a strong promotional campaign at NO COST TO YOU> Richard A Kapsin 661-202-5990 PST fax 661-943-6429 President/CEO Proline Promotionals Palmdale California 93551 rb. international@yahoo prolinepromo